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Melbourne City Rooftop Honey: <https://www.rooftophoney.com.au/&gt;. Background: Melbourne City Rooftop Honey is a local Honey brand launched in Melbourne in 2010. The purpose of the brand is to create delicious honey and raise people’s awareness of honey and its importance in People’s Daily life. The brand of Melbourne City Rooftop Honey including produces Honey, Honey soap,Continue reading

#ALA102DC Headline: Fake news is not our friend. Body copy: We’re absolutely committed to helping to reduce the spread of what is commonly described these days as fake news. We’re doing this by employing large numbers of expertly trained fact-checkers right across the world, seeking to improve the cutting-edge technology that identifies fake news, and giving youContinue reading “Week 8 Workshop Part 1”

This week we create scamps for City Hatters: https://www.cityhatters.com.au/ City Hatters is a Melbourne institution with over 100 years retail experience. Despite their iconic shopfront located on Flinders Street, City Hatters is looking to engage younger consumers through creative advertising. The following scamps are based on insights uncovered in the research process:

Cecilia ALA102

Creative Brief- Visualising the client strategy  #ALA102DC

Background: The ‘Avozilla’ is new to the fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise that a bigger avocado might not taste as good as well-known varieties.Continue reading “Week 5 Workshop Part 1 #ALA102DC”

#ALA102 Cecilia Step 1: Originality / Elaboration Original storyboard: https://cecilia6.home.blog/2020/03/22/workshop-week-3-branding/ My photo series from last week was somewhat basic and plain. In order to increase the authenticity of the story and attract readers’ attention. I personally choose two cats as my prime subject and a brand of Australian canned cat food.    At first, myContinue reading “WEEK 4: EVOLVING AUDIENCES ACTIVITY”

#ALA102 Cecilia Nowadays, most international students choose to keep cats to accompany them. And choosing the right price and good quality Australian canned cats food has become the most important thing for them. I am also an international student and keep in two cats, The reason why I chose the Australian Kangaroo Canned Cat brand.Continue reading “Workshop week 3 – branding”