WEEK 4: EVOLVING AUDIENCES ACTIVITY

#ALA102

Cecilia

Step 1: Originality / Elaboration

Original storyboard: https://cecilia6.home.blog/2020/03/22/workshop-week-3-branding/

My photo series from last week was somewhat basic and plain. In order to increase the authenticity of the story and attract readers’ attention. I personally choose two cats as my prime subject and a brand of Australian canned cat food. 

  At first, my two lovely and adorable cats were laying comfortably on the couch while I am preparing for their ration, when I opened the can of Australian cat food, they instantly smell the aroma of the food and rushed to me and started to brush body to me while loudly purring as an indication that they wanted to have a taste of the food. To make it more detailed I added some informative details such as showing  to my audience the ingredients and nutritional facts  of Australian cat food, and to give audience additional guide about choosing a brand of cat food. 

The AD is aimed for people who raises domesticated pets particularly felines at home, such as young people, elders, students, working people and couples. The AD will give them a guide to choose a suitable canned cat food for their beloved fur babies. 

Step 2: Target Audience

People who raises cats at home will use this product everyday and will provide them with convenience. 

Age grouping: People who own cats,  different age level. 

Income: People who own cats, any income rate.

Common occupations: People who own cats, any occupations.

Product related behaviour, i.e. product use:  People who own cats, very simple to prepare. 

Step 3: SMP

It can make the cat’s digestive system become healthier  since it can be easily digest and make their bones more stronger as it provides them sufficient calcium. In addition it provides them with more muscles strength because it is packed with protein. As a result it reduces the cat lovers’ worry about their cat’s health condition.

Step 4: Rewrite story to fit SMP

Beginning: 

In the afternoon, the two Ragdoll cats lay down comfortably on the pet cushion and dozed off. The cat’s master was reclining on the sofa, playing with her mobile phone.

Middle:

The master got up, went into the living room and took out a can of Australian cat food from the drawer, the two cats suddenly stood up and ran briskly to the lady of the house. The two cats were purring all the time, their big eyes  are full and longing for food.

End:

The lady put the opened tin in front of the two cats. The cats ate it quickly, ignoring other brands of canned cat food.

Step 5:

Australia is a diverse country, reflected in the diversity of education, life and even animals. In my advertisement, I specially choose kangaroo meat as the raw material to make the cat canned food, which reflects the characteristics of Australia.