Workshop week 3 – branding

#ALA102

Cecilia

Nowadays, most international students choose to keep cats to accompany them. And choosing the right price and good quality Australian canned cats food has become the most important thing for them. I am also an international student and keep in two cats, The reason why I chose the Australian Kangaroo Canned Cat brand.

For the storyboard, I use “The innocent” as the symbolic of the product.

The innocent customer prefers straight-talking, gimmick-free advertising, and is naturally drawn to optimistic brands. Heavy-handed or guilt-inducing advertising is likely to repulse them. Innocent-focused businesses promote themselves as pure, simple and trustworthy.

Reference list:

Sparkol (2015), ‘The 12 Brand Archetypes All Successful Businesses are Built On’, Sparkol, retrieved 20 March 2020, < https://www.sparkol.com/en/blog/the-12-brand-archetypes-all-successful-businesses-are-built-on >.